Description
Course Description:
This course will help you to Learn step by step how to market a business online from scratch across all the major marketing channels.
Course Objectives:
· Grow a Business Online From Scratch
· Make Money as an Affiliate Marketer
· Land a High-Paying Job in Digital Marketing
· Work From Home as a Freelance Marketer
Instructor: Wattlenet Academy
Pre-reqs: None
Duration: 40 Hours
Course Content
- Introduction
- Course Overview
- Digital Marketing Demystified
- 5 Best Digital Marketing Tools to Grow a Business
- Market research
- Market Research Introduction
- How to Find a Hungry-to-Buy Audience
- How to Get Responses to Your Survey
- How to Analyse Your Survey Results
- How to Get Valuable Feedback
- Make a Website
- Build This Site
- Use Wordpress vs. Wix, Weebly etc
- WordPress.com vs.WordPress.org
- How to Get a Free Domain & 60% Off Web Hosting
- WordPress Installation
- Verify WHOIS Information
- How to Add Pages, Post, Menus & Widgets
- Premium Wordpress Theme
- Improve Your WordPress Security with Plugins
- Activation of Free SSL Certificate in 1 Click!
- How to Get Business Email Free
- Set-up of Email address
- E-mail Marketing
- Why Market Your Business with Email?
- Create a Free Mailchimp Account
- Add Opt-Ins & Pop Ups to Your Website
- Collect Emails Without a Website
- Create an Email Campaign with Mailchimp
- Write Email Subject Lines That Get Opened
- Email Marketing Analytics
- Copywriting
- Introduction
- The “AIDA” Formula
- Tips for Writing Magnetic Headlines
- Flip Features Into Benefits
- How to Write Like Your Customers Talk
- SEO Search engine Optimization
- Introduction
- An Overview of SEO
- SEO Metrics
- How to SEO Optimise Your Homepage
- Verify Your Website in The Google Search Console
- Double Conversions by Improving Website Speed
- Take the Google Mobile Friendly Test
- Do Keyword Research: Steps & Strategy
- Quickly Brainstorm 1000's of Keyword Ideas
- How to Assess Keyword Competition & Choose Target Keywords
- How to Write Title Tags Search Engines
- How to Appear in the Google Image Search Results
- The Types of Backlinks
- Maximise Links for Your SEO Campaigns
- Create Content That Generates Links & Social Shares on Autopilot
- How to Leverage Authority Websites and Top of the Search Results
- The Poster Boy Formula - Build Traffic, Backlinks & Valuable Relationships
- YouTube Marketing
- YouTube Marketing Overview
- YouTube Marketing Strategy
- Find Video Ideas with Competitor Analysis
- Find YouTube Video Ideas with Keyword Research
- YouTube Account Setup
- YouTube Account Optimisation
- YouTube Banner
- YouTube Channel Tags
- YouTube SEO
- Enable Custom Thumbnails
- YouTube Thumbnails
- YouTube Cards
- YouTube Comments
- Multiple YouTube Accounts
- YouTube Monetisation
- YouTube VidIQ (Free Tool)
- YouTube - Increase Subscribers by 400%
- YouTube Ads
- YouTube Analytics
- Facebook Marketing
- Facebook marketing overview
- Facebook Page Setup
- Facebook Icon
- Facebook Cover Image
- Facebook Page Description
- Facebook - What to Post?
- Tactics To Get Your First Page Likes
- Way to Boost Page Likes
- Facebook Competitions / Contests
- Facebook Groups
- Facebook Live
- Manage Multiple Facebook Pages
- Facebook Comments & Reviews
- Facebook Insights
- Twitter Marketing
- Twitter Marketing Overview
- Twitter Profile Setup
- Twitter Accounts to Follow
- Twitter Profile Optimisation
- Twitter Features
- Twitter - What to Post?
- Twitter Followers
- Twitter Hashtags
- Twitter Polls
- Pinned Tweets
- Twitter Customer Acquisition
- Twitter @Mention Influencers
- Twitter on Your Website
- Twitter Analytics
- Google AdWords / Ads
- Google Ads Overview
- How Google Ads Works
- Analyze Your PPC Competition
- Google Ads Account Setup
- Select the Right Campaign Type
- Target Your Audience
- Determine Bids & Budgets
- Advanced Campaign Settings
- Choose Profitable Keywords
- Write Ads That Grab Attention
- Google Analytics
- Introduction
- Google Analytics Glossary
- Google Analytics Overview
- Google Analytics Demo Account
- How to Set Up Google Analytics
- How Google Analytics Works
- How to Add Backup Views
- Add Filters to Reporting Views
- Set Up Goals in Google Analytics
- Set Up Ecommerce Tracking in Google Analytics
- Main Tools for Analysis
- Analyse Real Time Reports
- Analyze Audience Reports
- Analyze Acquisition Reports
- Analyze Behaviour Reports
- Analyse with Segments
- Track Marketing Campaigns with Campaign Tagging
- Campaign Tagging Example
- Use Benchmarking Reports to Grow a Business
- Set Up Custom Dashboards for In-Depth Analysis
- Set Up Event Tracking in Google Analytics
- Rule of Thumb for Assigning Dollar Amounts
- Set Up Custom Alerts For Traffic Spikes/Drops
- Remove Spam Traffic from Google Analytics
- Use Machine Learning to Understand Your Data
- How to Manage Multiple Google Analytics Accounts
- How to Link Google Adwords to Google Analytics
- Instagram Marketing
- Business Account Setup
- Instagram Profile Image
- Instagram Bio
- Instagram Content Creation
- Instagram Reposting
- Instagram Followers Hack
- Instagram Hashtags
- Instagram Stories
- Instagram @Mention Influencers
- Instagram Spam
- Instagram Analytics
- Shopping on Instagram (New Feature)
- Pinterest Marketing
- Why Market Your Business on Pinterest?
- Pinterest Account Setup
- Pinterest Accounts to Follow
- Pinterest Account Optimisation
- Pinterest Account Verification
- Pinterest Boards
- Pinterest Followers
- Pinterest Chrome Extension
- Pinterest Graphics
- Linkedln Marketing
- Account Setup & Optimisation
- Linkedin Connections Hack
- InMail Hack
- Viral Posts
- Blog Traffic
- Groups
- Company Page Setup
- Linkedin Ad Credits ($50 Free)
- Facebook Ads
- Keys to Facebook Advertising Success
- Set Up An Advertising Account
- Boost Posts vs. Ads Create Tool vs. Power Editor
- Key Ad Policies
- Facebook Ad Structure
- Create Your First Ad - Choose a Campaign Objective
- Targeting by Location & Demographics
- Targeting By Interests
- Targeting By Behaviours & Connection
- Ad Placements
- Budgets
- Ad Creative
- Tips to Write a Winning Ad
- Place Ad Order
- Key Advertising Terms
- Ad Reporting
- How to View Your Billing Summary
- Facebook Pixel
- How to Install the Facebook Pixel for Apps
- Website Custom Audiences
- Page Engagement Custom Audiences
- Video Views Custom Audience
- Lookalike Audiences
- Page Likes With Custom Audiences
- Video Ads
- Instagram Ads
- Dynamic Ads For Ecommerce
- Collection Ads for Ecommerce
- Canvas Ads
- Offer Claim Ads
- Local Awareness Ads – Updated
- Event Response Ads
- Power Editor
- Easy Split Testing with Power Editor
- Bulk Manage with Power Editor
- Business Manager
- Business Manager - Roles & Permissions
- Facebook Marketing Partners (FMP's)
- How to Start a Facebook Ads Business
- App Marketing
- App Store Market Research
- Facebook Ads : App Install & Engagement Ads
- Google Ads : App Install & Engagement Ads
Tags: Digital Marketing